Case studies

Digital relaunch of the historic Bergamasco glass water brand

Year of implementation

2020

Industry

Beni di consumo

Historic brand, renowned for bottling its water in glass, preserving both the environment and the product’s organoleptic properties.

Approach and methodology

Development of a digital marketing and communication strategy aimed at building brand awareness and generating leads, tailored to corporate social media and the company website. Creation of Meta campaigns on Facebook and Instagram to promote the home delivery service and increase interaction and page traffic.

Staff involved in the project

4 Specialists

Execution time

4 Months

Technologies used

Increase in new followers on social media

Increase in home sales

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